I'm in love with MAC's Grand Illusion Liquid Lipcolor's! They wear so comfortable on the lips & are so moisturizing! I but 2 to start off with just to see how I would like them & I adore them! I have been using them everyday since I purchased them! I love the glossy finish they have & the color payoff is very nice also! It give a nice glossy finish! They last a lot longer then I expected for a gloss because I only have to apply maybe 2 or 3 times in a 8 to 10 hour work day! I have to touch up my matte lipsticks more then that! My favorite thing about this product is mixing the colors together to make my own shades. MAC always has elegant sleek packaging & that expensive feel to it! Not that cheap made feel. These are definitely worth $55 a gloss for me and I'm looking forward to adding more of these to my lip gloss collection! In my opinion it's hard to bet MAC when it comes to lip products especially when it comes to glosses & just regular lipsticks! They have got the formula down to a science & have just about any color you can think of!